Mobile phone applications should be more often part of communication concepts during events. Research (final report Jaap Bouwens) proves it’s a great opportunity for the total event experience. Visitors do use the medium and are clearly enthusiastic and willing to accept it as a useful extension during events.

Besides the interesting direct informative communication chances, there is some strong evidence that it might be a tool helpful reducing irritation levels during unpleasant situations. Although in this, I think more  additional research (unfortunately no notes within the report) is needed to find out if the relation between reducing the negative feelings directly result in contributive positive evaluations (some ordinary irritations might be commodities without implications due to a certain degree of acceptance during events), and if so really cause a general significant positive improvement of a total event experience.

Still interesting, I think… Ready to take it from there!