Mobile phone applications should be more often part of communication concepts during events. Research (final report Jaap Bouwens) proves it’s a great opportunity for the total event experience. Visitors do use the medium and are clearly enthusiastic and willing to accept it as a useful extension during events.
Besides the interesting direct informative communication chances, there is some strong evidence that it might [...]

http://www.trendwatching.com/trends/foreverism/
Foreverism, although I wasn’t familiar with the terminology, the concept isn’t completely new to me. Dialogues and valuable consumer contributions in the eye of the relation between company and prosumer who should be in a constant interactive flow. Those flows go deeper and deeper with  newly existing and forthcoming innovative media trends. Constantly being logged in to  self chosen information streams [...]

In this new media era combined with the nowadays crisis many companies seek for new opportunities to brand their names. Although some say it is fear that keeps companies away from using social marketing and let them choose for less expensive ‘traditional’ media or a reduction in total media spending, it is more often the lack of [...]

Ik las dit over  commenting systems at  http://www.erwinvanlun.com/ en dat leidde direct tot enkele associaties en vragen… (zie verder naar beneden).
TED, the knowledge platform famous for its public talks, launched a new commenting system. Here are the main enhancements:
·     it will be possible to reply to individual comments, thereby creating threaded conversations.
·     commenters who have [...]

http://cpeople.wordpress.com/2009/05/12/conversion-0-25-comment-per-posting/
Grappig om te zien dat er veel mensen zijn die alleen willen lezen..Dat terwijl online commenting redelijk eenvoudig te realiseren is…  Leuke analye. Ik wacht op vervolg onderzoek. Of heeft iemand een tip voor me?

Gisteren had ik, samen met collega, een dagje absorberen gepland bij de CSN conferentie. Helaas de keynote spreker Jeremiah Owyang gemist. Mocht  je geinteresseerd zijn in social media dan is zijn web-log  een aanrader. http://www.web-strategist.com/blog/   Daar kun je nu bijvoorbeeld lezen wat de, op de conferentie aanwezige, key note spreker Urs Gasser te vertellen had. 
Ik ben zelf onder de [...]