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Mobile phone applications should be more often part of communication concepts during events. Research (final report Jaap Bouwens) proves it’s a great opportunity for the total event experience. Visitors do use the medium and are clearly enthusiastic and willing to accept it as a useful extension during events.
Besides the interesting direct informative communication chances, there is some strong evidence that it might be a tool helpful reducing irritation levels during unpleasant situations. Although in this, I think more additional research (unfortunately no notes within the report) is needed to find out if the relation between reducing the negative feelings directly result in contributive positive evaluations (some ordinary irritations might be commodities without implications due to a certain degree of acceptance during events), and if so really cause a general significant positive improvement of a total event experience.
Still interesting, I think… Ready to take it from there!
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| Filed under: Business, Marketing, Media, Mobile Phones by Sven No Comments » |
I saw an interesting documentary showing facts about brains and its creativity. In this they talked also about analyzing hit potential with e.a. Mike/Michael McCready ..(Discovery Channel)
Found an interview supporting it.
Using Math to Predict Musical Hits
Last week’s Science Friday asks Can a song’s success be predicted?
Ira Flatow speaks with Mike McCready, co-founder and CEO of Platinum Blue; “McCready says he and his colleagues have come up with an algorithm that will predict whether a song will be a hit.” I was very skeptical when I heard the topic of the show, but I was also intrigued.
McCready starts by explaining how record labels decide whether or not they’ll release a song as a single: “The first criteria is: does the song sound and feel like a hit? They have A and R professionals - artist and repertoire professionals - people with golden ears who - at the labels who listen to music and decide that.
“The second criteria they use is, are we able to promote the song effectively? That … covers does the artist have an appropriate appeal to the - audience or the target demographic that they’re looking for? … [Does] the song have somewhere to fit in? Is it written within the zeitgeist of the culture?”
McCready is trying to position his services as a third step — not to replace the first two steps of human intervention on whether or not a song has the potential to be a hit, but to help them improve the odds. Currently, of every 10 songs they promote, only 1 will be a hit, leaving 9 songs (and $1 million worth of promotion each) in the dust. This is the cool part:
“… [W]e have a computer program that can analyze a fully produced CD and isolate things like melody, harmony, beat, tempo, rhythm, octave, pitch, chord progression, fullness of sound, cadence, sonic variances - about 30 to 35 of these variables that we look at, and we look at how they fit together in the different kinds of patterns that they make up as they come together.” McCready claims the company’s success rate is 80-100%, including the terrific Gnarls Barkley song “Crazy.”
One reason McCready’s software isn’t more widely used is that, according to McCready, “… [T]he music industry, in a race to adopt new technology, finishes just ahead of the Amish” — although he adds that there are many music executives who do appreciate his technology.
McCready is also thinking about new markets for his technology, including offering a reduced version of it to musicians to help them create something “sellable”, and also “… a music recommendation system in partnership with other technology companies where someone, you know, can go to a retailer and say, ‘… I like these two songs; what else am I going to like?’ “
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| Filed under: Business, Music by Sven No Comments » |
Some nice old fashion ascii art:
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enjoy
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| Filed under: We have no idea by Leon No Comments » |
Topic: music The Proov………Yes.
I’ve thought about a new music concept for The Proov and today I’ve spoken to producers & managers. I will tell you more about the concept when TP’s really got some new tracks up in effect. For now I can tell you that TP is bound to come up again with a full band. Rhythm section, keys, guitar and DJ. This time I don’t feel like doing allround management. I have attracted two extra people who will join us in the ride. Simple for the fact (obvious) that I think it’s going to be fruitful on all sides. I can focus myself on the music and content, next to the new ways of marketing. They can arrange all other things around us: bookings, touring, PR, finance, publishing, licenses, etc. Besides that, put our connections together and we might already come to a tipping point (only bugging). Anyways, this time I”ll try to size down my roll to artist & artistic leader (bit of a new marketing advisor ok ) with core business: total band concepting, vision, music content management & lyrics. First actions: we have a brand new The Proov side ready waiting for the right time to be launched. We will come up with ‘Art’, an unreleased EP. It’ll be completely downloadable. Artists may remix our vox on it and the best will be presented on line. Secondly, we’ll be on the look out for a (new) DJ and a keyplayer. Third, we will inform all involved parties and present them a deal. By the way, about your producing skills: within a few weeks you can go to www.theproov.com to give it a shot! In the meantime, The Proov’s working on their brand new album. I’ll keep you posted!
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| Filed under: Business, Marketing, Music by Sven No Comments » |
Ok, I knew the facts, but I’ve just recently started to accept the tweet status. Today I was asked if I would be interested giving a twitter-contribution to a small conference about new media on the 18th of June. It really forced me to think about the meaning of Twitter in my daily actions. I find it kind of hard to find worthy and valuable tweet information for sharing. What does it say about my day or about my own criteria to twitter? I dropped this note today about me and some twittering:
svenwillemsen 1. Worthy tweet-sharing, accelerating input links. 2. Forces to recapitulate my days, like Schopenhauer told me 3. Therefore constructive
In another words, to me twittering is or should primarily be about sharing input of possible valuable information. Information that really gives us insight in ‘backstage’ actions and which are created with the intention to inform us in general obout interesting happenings. For instance, I’m mostly interested in science from media & marketing to advertsing, art and psychology with some daily philosphical perspectives from the individuals. Fortunately we can choose who we want to follow! And therefore are responsible for our own tweet-community. Good thing.
It is interesting to get feedback coming out of an ‘unknown’ audience on a blog or twitter account. It functions as a quick mirror. But even without comments it forces you to think about the meaning of your contribution (invisible audience). What do your findings really implicate? It makes you rethink your suggestions and forces you to compress your thoughts to valuable information. Interesting! Schopenhauer once told me via his book that recapitulation is the way to get smarter every day. Didn’t take it too serious back then, but these new media tools might give us some extra pressure to do so. Funny, the side-effect is that I’m surprisingly being confronted with time waste during the day. So it is self-reflection, not only for crowd shifting contributions, but also for the actions taken during your day. So I guess I get an even better perspective upon effective planning the actions and regulating all the social intermezzos coming from different channels. Right on. You can follow me on twitter and yes, I might go and follow you!
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| Filed under: We have no idea by Sven No Comments » |
http://www.trendwatching.com/trends/foreverism/
Foreverism, although I wasn’t familiar with the terminology, the concept isn’t completely new to me. Dialogues and valuable consumer contributions in the eye of the relation between company and prosumer who should be in a constant interactive flow. Those flows go deeper and deeper with newly existing and forthcoming innovative media trends. Constantly being logged in to self chosen information streams (read for instance MeTheMedia). Why this link? There are really some interesting links within this article about using social marketing in favour of brands. And of course for those who aren’t familair with some upcoming tech specs. Check it out!
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| Filed under: Marketing, Media by Sven 1 Comment » |
In this new media era combined with the nowadays crisis many companies seek for new opportunities to brand their names. Although some say it is fear that keeps companies away from using social marketing and let them choose for less expensive ‘traditional’ media or a reduction in total media spending, it is more often the lack of strategy insights they are facing. Companies often are misled by so called cross media experts, who overwhelmingly try to sell good looking concepts instead of strategy know how.
And then, when companies are finally convinced of a campaign plan in which new media is clearly and mainly presented, the campaign lacks a bird view of total media. For instance, I’ve read a campaign today in which branding of a company - concerning the service of getting your racing license at their circuit- is been promoted by setting up a racing game (battle) a la Idols. They want to reach mainly men between 18 and 30. Internet website, print, online gaming and the regular race events serve as their communication instruments.
But now, and here it comes, where is TV in this story? I hear a TV format which might be interesting for channels such as Veronica or RTL 5/7 (in the Netherlands). We’ve got in this package a circuit, people, players and other media channels. I mean, for the TV channel it’s only needed to take their gear, some manpower to film and edit. Ok, they must make some room for it on their channel, but ey, at least give it a try. Media experts should not forget about the powers of conventional media, but rather try to come up with creative and money saving solutions by, for instance, searching for old school bartering ways!
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| Filed under: Media, We have no idea by Sven 3 Comments » |
A few years ago I was deeply into 3d modelling and design.
One of many programs I’ve used in those days was SketchUp, made by an independant company nobody really heard of.
It is basically a program to really simply sketch in 3d to make concepts more visual.
So when I heard about a new sketching program for programmers I first thought of SketchUp and what had become of it.
It turns out its owned by our beloved company Google now.
Enough about that…
www.processing.org
For all the people who like to play around with 2d and 3d programs, processing lets you do the stuff you want to play with in a fraction of the time it would take you in, say, Visual Studio.
Creating a 3d environment with a plane that displays your webcam in about 15 lines of code. With the freedom of creating executables for Windows, Mac or Linux! Even a really simple export for the web, because it’s all java based!
For the advanced coder you can even include java packages and used them just the way you like!
I’m have a great time playing around with it and might even put some simple examples online shortly.
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| Filed under: Coding, Design by Jip 2 Comments » |
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